Customer Marketing Form "*" indicates required fields Step 1 of 4 - About your Business 25% About your BusinessGeneralName* First Last Email* Describe your business in a few sentences*what are your business's strong points?*what are your business's weak points?*why does your business exist?*What sets your business apart from competitors?*About your products/servicesWhat products or services do you offer?*What pain points or problems does your product/service solve for your target customers?* About your CustomersWho is your target audience? (Select all that apply)* Individuals Small businesses Enterprises Other Which Other?*Demographic Characteristics:What is the age range of your ideal customer?Minimum Age*Maximum Age*What is their gender?* Male Female Non-binary Any Gender What is their income level?* High-income Middle-income Low-income Any Income Level Where are they located geographically?Location* Local Regional National International Please list the country or countries*Please specify the states or regions*Please specify the city / cities or town / towns:*Please list any specific postal codes you’d like to target:*What is their education level or professional background?*Psychographic Characteristics:What are their interests or hobbies?*What are their values?*What are their lifestyle choices (e.g., work-life balance, health-conscious, tech-savvy)?*What motivates or drives them in life or purchasing decisions (e.g., sustainability, status, convenience)?*What challenges, pain points, or needs are they seeking to address?*Behavioral Characteristics:Where does your audience spend time online? (Select all that apply)* Facebook Instagram Tik Tok X - Twitter Youtube Blogs Forums Websites Video Streaming Services Audio Streaming Services Other Which other*How do they prefer to engage with brands? (Select all that apply)* Reading blogs Watching videos Listening to podcasts Direct interaction via chat or email Direct interaction in-person How do they typically make purchasing decisions (e.g., based on price, quality, brand loyalty)?*How often do they engage with your product or service?*What are their preferred channels for communication?* Messaging apps Phone Email Chat on Website Other Which other?*What are their preferred channels for shopping?* In-person Website Messaging apps App Other Which other?*Customer Journey and Buying Patterns:How do they find out about new products or services?*What factors inuence their buying decisions the most (e.g., recommendations, online reviews, advertisements)?*Do they prefer one-time purchases, or are they loyal to specic brands or products?*Segmentation Based on Needs or Usage:What specic problems or desires are your customers trying to solve with your product/service?*How does your offering improve their lives or solve their issues?*If you have to describe your customer as one person, how would you describe it?* About your Digital MarketingGeneralHave you worked with a digital marketing agency before?* Yes No What worked well in that partnership?*What didn’t work well?*Have you had any other experience with digital marketing, aside from working with agencies?* Yes No what was it?*What worked well?*What didn’t work well?*What are your main goals for digital marketing? (Select all that apply)* Increase brand awareness Generate more leads Drive more website traffic Improve search engine ranking (SEO) Increase sales/conversions Other What are your other main goals for digital marketing?*What are your short-term (3-6 months) marketing goals? How will you measure success? (e.g., increased leads, higher ROI, improved traffic)*What are your long-term (1 year+) marketing goals? How will you measure success? (e.g., increased leads, higher ROI, improved traffic)*Do you have specific KPIs (key performance indicators) you want to track?* Yes No Which KPIs?*Do you have any specic campaigns in mind that you would like to focus on? (e.g., product launches, seasonal promotions)*What digital marketing channels are you currently using? (Select all that apply)* Website/SEO Google Ads (PPC) Social Media (Facebook, Instagram, LinkedIn, etc.) Email Marketing Content Marketing (Blogs, Videos) Other Wich other digital marketing channels are you currently using?*Do you have any active campaigns running?* Yes No If yes, can you share the details?*Do you have an organic content strategy?* Yes No If yes, what kind of content are you producing and posting on your social media?*Are you using any analytics or tracking tools (e.g., Google Analytics, HubSpot)?* Yes No If yes, please list them.*About your competitorsWho are your main competitors?*What strategies do you think your competitors use that you admire or want to avoid?*How do you position your business differently from your competitors?*Budget and ResourcesWhat is your monthly budget for digital marketing?*Do you have any in-house resources or team members for content creation, marketing, or design?*What tools or platforms are you currently paying for (e.g., Mailchimp, SEMrush, Hootsuite)?*Creative and Brand PreferencesHow would you describe your brand’s tone? (e.g., professional, friendly, bold)*Do you have any existing brand guidelines? (e.g., logos, color schemes, fonts)*To ensure we can deliver a high-quality website that truly represents your brand, it’s essential that we receive all branding assets as soon as possible. We need high-quality files to ensure your website looks polished and professional right from the start.Do you have existing content we can use? (e.g., Logo, Images, Videos, Blog Articles, Case Studies, Testimonials)* Yes No What content do you have? Logo (source/master files) Logo (web/marketing/print version) Branding guide document Images Videos Blog articles Case studies Testimonials Digital Assets* I already have a cloud file storage system that I can share access to Request a File Upload Facility for you (Client) to Upload Any Digital Assets to Cloud Storage (provided by QUILLO) Link and credentials for your cloud storage*If you do not currently have branding assets: Would you like us to assist with logo design or a full branding package?* Yes, I need logo design services Yes, I’m interested in a full branding package No Can you share examples of campaigns, visuals, or marketing efforts that align with your vision?*Are there specific competitors whose strategies or branding you admire?* Yes No Please list them Timeline and CommunicationWhen would you like to start this project, and do you have any key deadlines or launch dates?*How often would you like to receive updates or reports on campaign performance? (e.g., weekly, bi-weekly, monthly)*What is your preferred method of communication? (e.g., email, phone, Zoom)*Is there anything else you want to add before we begin?*PhoneThis field is for validation purposes and should be left unchanged.
